# Strategic analysis of your brand, inside and out
# Engaged and aligned team
# Concrete and prioritized roadmap for growth
A strategic and immersive half-day workshop that will allow you to analyze your Brand and your external and internal communication.
Through a series of practical activities and facilitated conversations, we’ll go straight to the heart of your organization: we’ll understand how you communicate today, what makes you unique, and what’s holding you back. And we’ll do it with method, engagement, and expert external perspective.
You’ll map the current state of your Brand, external and internal.
You’ll identify areas for improvement and untapped business potential
You’ll get a visual map that will guide your next steps
To make a brand truly work, looking outward isn’t enough: you need to understand what’s happening inside too.
La comunicazione esterna racconta chi sei al mercato, ma quella interna rivela quanto il tuo team è allineato, coinvolto e coerente con ciò che prometti.
During the workshop, we analyze both because a solid brand only emerges when message and company culture move in the same direction. That’s where value, credibility, and results are created.
Cosa non è il Brand starter
It’s not just another social media report
The Brand Starter doesn’t analyze your channels’ operations, but rather brand identity, target audience, communication, internal culture, and customer experience.
It’s not theoretical consulting.
It’s a strategic experience that uses game storming techniques and facilitation to help you leave with clear ideas, an aligned team, and actions you can implement immediately.
It’s not a ready-made communication strategy
Before taking flight, you need clarity, then you define the plan. You can do it with us or we’ll give you the input to be autonomous.
Brand starter is designed for those who want to drive change in their company
Practical information
“Improving people’s lives through communication”. This is the dream we cultivate at OCALAB.
The Brand Starter brings out the true value of an organization. It gets different business functions talking to each other. It creates culture.
That’s why we’ve chosen to offer it at an accessible price: because we believe in the transformative power of communication, starting from within.
We’re an integrated creative strategic branding agency, but first and foremost, we’re communication enthusiasts who believe in the power of a strong idea that combines authenticity and results.
We consider branding not just as an outward-facing style exercise, but a process that starts first and foremost inside the company: that’s what’s called internal branding. Thanks to this vision, we authentically tell what happens behind the scenes, from the values that inspire you to how you interact with your collaborators.
We help you bring out your brand’s truest soul, creating sincere connections with your audience and supporting your growth journey. Because, in an ever-evolving market, being yourself is the first step to truly making a difference.
