Your first customer is already in-house: they’re the people who choose to work with you every day.
Do you know why they should continue choosing you?
Do you know the ranking of their needs?
Do you know what their expectations are?
Internal branding means actively listening to your employees, understanding their needs and expectations, and building an internal marketing plan that reflects the company’s values and mission.
This approach not only improves the company culture and motivation, but also makes the organization more attractive externally, promoting talent retention and overall engagement.
Taking care of your internal customer also facilitates your Brand’s external positioning. It’s your people who, through their actions, tone of voice, and methods, create relationships with your customers.
They tell your Brand’s story much more effectively than any website.
They are the ones who make it possible to keep your Brand promise.
Why should you focus
on internal branding?
Improves the company culture
An engaged, aligned, and motivated team works better and more productively. When everyone feels part of the same mission, the “positive energy reflects externally”.
Facilitates attracting new talent
A work environment that values corporate culture and shares it transparently is a magnet for the most ambitious professionals. At the same time, good internal branding builds loyalty among existing team members.
Enhances market positioning
A strong internal Brand conveys consistency and reliability externally, improving its reputation and identity in the eyes of the public and customers.
To position yourself “externally,
you must start from” within
We’ll support you in this journey where Human Resources
and Marketing work side by side with a scientific Internal Branding analysis cycle.
In a short time, we’ll gather valuable data and understand what your collaborators really think about your Brand and what actions need to be taken to improve.
We’ll create an internal operational marketing plan that will work in synergy with the external marketing plan.
We start by using our full potential for listening and analysis.
Guides you in designing and implementing better internal communication management, including through the creation of tools like company apps, internal newsletters, house organs, and digital bulletin boards. Transparent and timely communication promotes a positive work environment and facilitates employee engagement, helping build trust and stimulating productivity.
We organize facilitation sessions, both traditional and using the LEGO® SERIOUS PLAY® method, to support shared strategic decision-making. These activities stimulate creative thinking and collaboration, leading to innovative solutions and a greater sense of belonging.
We offer customized experiential training programs, involving selected psychologists, trainers, and experts. Topics such as physiognomy, non-violent negotiation, the four colors of psychology, and feedback management are addressed through methodologies that promote active learning, increasing information retention and practical skill development.
Finally, we design team building activities aimed at strengthening internal relationships and consolidating company culture, creating meaningful experiences that unite and motivate teams.
What we CAN do for you
Aligning people on brand values, objectives, and strategies
Facilitation using LEGO SERIOUS PLAY methodology
Building shared team visions
Creating customized team building based on objectives
Building internal communication tools (company magazine, newsletter)
Recruitment advertising campaigns
What we CANNOT do for you
We are not organizational development consultants. But our analyses provide valuable data and insights that you can share with those who do this job for real (and do it well).
We don’t handle recruitment and selection. However, we can help you attract the right talent, with tools that improve your ability to be chosen.
We don’t train leaders or develop managerial skills.
But we’re rooting for you if you have someone by your side who does! Meanwhile, we focus on your brand consistency, especially within its home.
We’re ready to be the partner that supports and guides your company towards a solid and unmistakable positioning.
Are you ready to fly with us?
